Easyfresh Netherlands chooses BlueBox Systems for more transparency along cold chain logistics

Easyfresh Netherlands partners with BlueBox Systems for enhanced transparency in cold chain logistics, utilizing BlueBoxOcean platform for real-time tracking of perishable shipments. Hellmann also successfully digitalizes with BlueBox Systems, showcasing the demand for transparency in logistics.


Bonn, 4 June 2024 – BlueBox Systems, one of the leading developers of intelligent freight tracking solutions, welcomes Easyfresh Netherlands as another new customer for its BlueBoxOcean platform. Easyfresh Netherlands is part of the Spanish cold chain logistics provider Easyfresh Logistics. The Dutch company now has access to data from 98 percent of all global ocean freight shipments. BlueBoxOcean makes an important contribution to bringing transparency to the complex cold chain logistics.


Cold chains have always been the ultimate logistics discipline. This is because maintaining the cold chain is one of the most critical and complex parts of the temperature-controlled transportation supply chain. With the increasing demand for fresh produce and temperature-sensitive goods in the global supply chain, it is essential that companies have efficient and reliable solutions for tracking and monitoring these products. This ensures that food safety and the quality of pharmaceutical products are maintained during transportation.

The Dutch company Easyfresh Netherlands specializes in the logistics of fresh and frozen goods, offering global deep-sea transport solutions in a temperature-controlled environment. It is now using BlueBoxOcean, a sea freight tracking platform from BlueBox Systems. BlueBoxOcean allows the cold chain logistics provider to track its perishable shipments with just a few clicks.

Thanks to the data from BlueBox Systems and its partner Vizion, 98 percent of the world's ocean freight shipments are covered. BlueBoxOcean's intuitive user interface provides immediate insight into real-time updates on shipment status and cargo location, enabling optimized logistics planning and quick response to any deviations. The platform also provides an overview of all key container details, including the total number of containers sorted by type, country of origin, country of destination, carrier, and monthly cargo volume. With this information, the container management processes can be organized even more effectively thanks to BlueBox Systems.

“When transporting our temperature-sensitive shipments, complete monitoring and transparency are essential. By using BlueBox Systems' data, we can now offer our customers even better visibility of their shipments and intervene more quickly in the event of short-term problems to ensure smooth transport,” says Teun Messemaker, Global Manager Seafreight at Easy Fresh Netherlands. “Verifiable temperature management throughout the supply chain is critical to ensure the quality of perishable goods. For this reason, we intend to integrate BlueBox Systems' temperature data tracking into our user interface in the near future.” In addition, Easyfresh plans to integrate the BlueBox Systems solution at other offices, such as Ireland, Chile, and Spain.

“This cooperation with Easyfresh Netherlands underlines the growing demand for transparency in refrigerated transport in ocean freight logistics. In this area, too, companies want to plan their routes in the best possible way, save resources and be able to react as quickly as possible to events during transport - and the data we provide makes this possible,” states Martin Schulze, CEO of BlueBox Systems. “At the same time, it spurs us on to further improve our BlueBoxOcean platform and offer our customers innovative solutions that meet their needs.”


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